Practical People is a design studio in New York City founded in 2013 by Drew Heffron.
Our work focuses on thoughtful visual communication design, offering expertise in branding and identity for the arts, food & hospitality, consumer brands, real estate, finance, luxury, technology, environmental non-profits and more.
As creative brand consultants we work with clients of all sizes, from solo entrepreneurs, to start-ups and Fortune 500 companies.
Disciplines include: Naming, Brand Identity Design, Campaigns (Design, Art & Creative Direction), Custom Typography, Signage, Environmental Graphics and Wayfinding, Book Design, Digital Design, Editorial Design, Exhibition Design and more.
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