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Target Zero Texture Vertical logo
Work

Target Zero

Visual identity design for Target Zero, a selection of zero-waste products offered in-store in Target.

Working within Target's brand standards, we created an identity for a new offering within stores of zero waste products. The challenge was to make the offering cohesive within the target brand yet distinctive within the retail context.

The solution is a simple fade of the word zero, utilizing a halftone pattern. The halftone is used as a motif throughout the identity. Signage was printed on raw, uncoated cardboard. Custom icons build on the sustainable aspects of products offered.

Scope of Work

Team

  • Target - Client
  • Practical People - Design Direction
  • BBMG - Creative Direction
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The solution is a simple fade of the word zero, utilizing a halftone pattern. The halftone is used as a motif throughout the identity. Signage was printed on raw, uncoated cardboard. Custom icons build on the sustainable aspects of products offered.

Target Zero Guidelines 090221 Page 14
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