The Open Space Institute Branding

Practical People designed the visual identity for the Open Space Institute, a New York based non-profit focusing on land conservation on the east coast.

The goal of this rebrand was to establish OSI as the leader in innovative environmental conservation. This identity was inspired by a quote from Theodore Roosevelt: "Conservation means development as much as it does protection." He was referring to our duty to treat natural resources as an asset which must be delivered to the next generation increased, not depleted.

The Open Space Institute's brand symbol represents conservation as a continuous cycle of prevention, protection and education. This identity design included the creation of brand guidelines, collateral and a system for communicating the organization's different programs.

The project scope included the icon / logotype, print collateral and brand guidelines.