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Luminara ritz carlton identity branding
Work

Luminara by Ritz Carlton

Visual identity and custom logotype for the maiden voyage of the Luminara super-yacht by Ritz Carlton welcoming a select group of global tastemakers, actors, artists and innovators such as Martha Stewart, Tom Brady, Leonardo DiCaprio, Ricky Martin, Naomi Campbell and more. 

The identity included the design of a bespoke invitation and gift by Fornasetti revealing the two-day trip itinerary from Rome to the island of Ortigia in Siracusa, Sicily, culminating in an acoustic performance performance by Sting and a drone show over Castello Maniace. The invitation and collateral includes pencil drawings of the Luminara yacht, complimenting the high level of finish found aboard.

Team

Executive Producer: Nikki Cohen
Agency: Matte Projects
PR: The Lede Company
Production: Vertical Group, Imprimerie du Marais

Details

The Mediterranean

2025