Visual brand identity, signage, menu design, website & more for Borgo, Andrew Tarlow's tribute to rural regional Italian cooking in Flatiron, New York City.
The identity is composed of several custom logotypes referencing the passage of time where a charm is found in a lack of visual continuity, especially in family-run businesses found in provincial Italy.
Opening publicity references regional 'sagra' festival posters. The menu cover features a drawing of Librizzi, Sicily from 2009 by Drew Heffron. Notes on the type: Bodoni Egyptian is paired with Messina Sans by Luzi Type.