Dana Lee – Clothing Brand Identity : Practical People

Dana Lee

Visual identity for Dana Lee, menswear designer, 2011

Custom logotype, hangtag system and overall visual identity, look book & website design for Dana Lee, now Dana Lee Brown.

Art Direction, Branding, Fashion, Visual Identity

Practical People is a design studio in New York City founded in 2013 by Drew Heffron.

Our work focuses on thoughtful visual communication design, offering expertise in branding and identity for the arts, food & hospitality, consumer brands, real estate, finance, luxury, technology, environmental non-profits and more.

As creative brand consultants we work with clients of all sizes, from solo entrepreneurs, to start-ups and Fortune 500 companies.

Disciplines include: Naming, Brand Identity Design, Campaigns (Design, Art & Creative Direction), Custom Typography, Signage, Environmental Graphics and Way-finding, Book Design, Digital Design, Editorial Design, Exhibition Design and more.

@practicalpeople

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mail@practicalpeople.us

Tel +1.347.651.0311
204 East 7th Street New York 10009

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