Information
Practical People
Practical People is a branding and identity design studio in New York.
We create the names, images, language, and systems that make an idea legible in the world. That can mean a visual identity, a campaign, a publication, signage, environmental graphics, or the structure that holds them together.
Our clients are often in motion: opening, evolving, rethinking, or starting over. We work across Restaurants, Hotels, non-profits, startups, cultural institutions, products, and places.
The studio was founded by Drew Heffron and is based in New York's East Village.
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