Restaurant Identity Design
Practical People is a New York restaurant branding studio for independent restaurants, restaurant groups, and hospitality teams launching something new or repositioning what already exists.
We create names, visual identities, menus, signage, guest-facing materials, and digital touchpoints that help restaurants stand out, feel coherent, and stay memorable.
Services
- Naming & Strategy
- Visual Identity
- Exterior Signage
- Guest Experience
- Digital Identity
- Publicity
Recent work
We give food an identity. Recent restaurant branding work includes Borgo and Rolo's in New York.
Services
- Naming
- Restaurant and concept naming, URL acquisition, trademark screening
- Strategy
- Positioning, tone of voice, competitive landscape
- Identity
- Logo system, wordmark, visual language (illustration, photography, graphic), color palette, typography, brand guidelines
- Menu System
- For all services, designed for usability and functional maintenance in-house
- Exterior Signage
- logo / identity, awning design, storefront design, regulatory & functional signage (ie, deliveries)
- Interior Signage
- Host stand, Restrooms, ADA compliance, regulatory signage (ie, custom choking signs, no smoking, etc)
- Packaging
- Takeout containers, merch labels, retail product packaging, gift cards
- Collateral
- Business cards, matchbooks, coasters, stationery, pens, event invitations
- Web
- Responsive site with reservations integration, menus, press, and easy-to-use cms
- Social
- Instagram grid, story templates, highlight covers, content guidelines and campaigns
- Newsletter templates, reservation confirmations, event announcements
- Interior graphics
- Wall murals, tile patterns, custom illustrations, art direction
- Production
- Production management and oversight
As seen in
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