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Restaurant Identity Design

Practical People is a New York restaurant branding studio for independent restaurants, restaurant groups, and hospitality teams launching something new or repositioning what already exists.

We create names, visual identities, menus, signage, guest-facing materials, and digital touchpoints that help restaurants stand out, feel coherent, and stay memorable.

Services

  • Naming & Strategy
  • Visual Identity
  • Exterior Signage
  • Guest Experience
  • Digital Identity
  • Publicity

Recent work

We give food an identity. Recent restaurant branding work includes Borgo and Rolo's in New York.

Services

Naming
Restaurant and concept naming, URL acquisition, trademark screening
Strategy
Positioning, tone of voice, competitive landscape
Identity
Logo system, wordmark, visual language (illustration, photography, graphic), color palette, typography, brand guidelines
Menu System
For all services, designed for usability and functional maintenance in-house
Exterior Signage
logo / identity, awning design, storefront design, regulatory & functional signage (ie, deliveries)
Interior Signage
Host stand, Restrooms, ADA compliance, regulatory signage (ie, custom choking signs, no smoking, etc)
Packaging
Takeout containers, merch labels, retail product packaging, gift cards
Collateral
Business cards, matchbooks, coasters, stationery, pens, event invitations
Web
Responsive site with reservations integration, menus, press, and easy-to-use cms
Social
Instagram grid, story templates, highlight covers, content guidelines and campaigns
Email
Newsletter templates, reservation confirmations, event announcements
Interior graphics
Wall murals, tile patterns, custom illustrations, art direction
Production
Production management and oversight
A seaside French restaurant in Shelter Island
Leon

A seaside French restaurant in Shelter Island

A wine bar in Brooklyn, straight out of Madrid
Bar Vinazo

A wine bar in Brooklyn, straight out of Madrid

A natural wine bar in Brooklyn
Lalou

A natural wine bar in Brooklyn

A sign unseen in Brooklyn
Apollonia

A sign unseen in Brooklyn

Various flyers, merch and more for Diner, Brooklyn
Diner Brooklyn

Various flyers, merch and more for Diner, Brooklyn

Fausto, a dark and inviting Italian restaurant in Brooklyn
Fausto

Fausto, a dark and inviting Italian restaurant in Brooklyn

A restaurant in Jersey City
Mathews

A restaurant in Jersey City

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