Practical People designs brands for business & culture.


mail@practicalpeople.us
New York City

Borgo

Newcastle

Ischia Travel Map

Wythe Hotel

Sundries

Rolo's

ASV Variable Typeface Identity

El Triangulo - Mazunte, Oaxaca, Mexico

No 80 Whiskey Packaging

Lalou - French Wine Bar

Transportation Alternatives

Lunaya Oaxaca – Hotel Branding

Leon - Restaurant Branding

Open Space Institute – Visual Identity

Police & Thieves - Cannabis Dispensary

Bar Vinazo - Wine Bar Branding

Target Zero Identity

Bring Your Own Bag Campaign

Erik Madigan Heck Poster Design

Salsa Espinazo

Haystack.vc - Website

Janes Carousel – Book Design

In The Mesh Identity

Buchette – Wine Packaging

Superpedestrian - Scooter Rebrand

End Bar - Packaging

Dana Lee – Clothing Brand Identity

Jasper Hotel - Brand Identity Design

Diner Brooklyn

Mathews Jersey City Branding

Proast - Coffee Roasters

Tapeography - Frieze Art Fair

Apollonia

The Castle by Marlow Events

Downtown Journal

Fausto - Restaurant Branding

Soft Firm - Architecture Firm Branding

Railside Food Hall

Van Hook Cheese

Pablo Neruda

Crocodile WIne

The Ides

Feel Free

Cartwright

Janes Carousel

Lets Play House

Koreless

goTenna

The Galleria

Solange, True - Album Packaging Design

300 Park Ave

Azari & III

Arkitip Issue 29

Romans

Atlas



  • INFORMATION
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Practical People is a design studio in New York City founded in 2013 by Drew Heffron.

Our work focuses on thoughtful visual communication design, offering expertise in branding and identity for the arts, food & hospitality, consumer brands, real estate, finance, luxury, technology, environmental non-profits and more.

As creative brand consultants we work with clients of all sizes, from solo entrepreneurs, to start-ups and Fortune 500 companies.

Disciplines include: Naming, Brand Identity Design, Campaigns (Design, Art & Creative Direction), Custom Typography, Signage, Environmental Graphics and Wayfinding, Book Design, Digital Design, Editorial Design, Exhibition Design and more.

@practicalpeople

Projects List

mail@practicalpeople.us

Tel +1.347.651.0311
204 East 7th Street New York 10009

Projects by Type
  • Art Direction
  • Books
  • Branding
  • Clothing
  • Collateral
  • Corporate Identity
  • Creative Direction
  • Editorial
  • Fashion
  • Food and Beverage
  • Hospitality
  • human-centered design
  • Illustration
  • Logotype
  • Menu
  • Music
  • Non-profit
  • Packaging
  • Restaurants
  • Signage
  • Strategy
  • Sustainability
  • Typography
  • Visual Identity
  • Website

@2025 Practical People, LLC
All Rights Reserved.
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